OUR STORY
More than a collection. More complex than color. Undefined, yet refined
Maed is a clean beauty brand with a mission to honor the health and function of lips while offering luxurious, high-performing products that bridge self-care and self-expression. Rooted in the belief that beauty rituals should affirm who you are, Maed empowers individuals to feel confident, nurtured, and fully seen with each application.
Our Founder
Denise Vasi
Beauty entrepreneur and founder of Maed Beauty, Denise Vasi has built a multifaceted career spanning modeling, acting, and influencing within the clean beauty and wellness space. Having collaborated with several global beauty brands, she has developed a reputation for predicting and shaping industry trends. Vasi has passionately championed clean beauty for nearly a decade, continuing to push the boundaries of modern skincare and wellness.
Our Values
Maed Beauty is rooted in the belief that self-care is a powerful bridge to boundless self-expression. Our brand was created to focus not just on the appearance of lips but on their health and function. Every product we craft reflects our commitment to luxurious care, ensuring that you feel confident, cared for, and seen.
Community is the heart of everything we do. We create spaces for genuine connection—both digitally and in person—where our Maed Beauties feel seen, understood, and free to express their beauty in every season of life.
Every ritual begins with intention. We believe beauty rituals should affirm who you are, inside and out, empowering you with each application. Our products are designed to elevate your beauty ritual, nourishing your lips with luxurious ingredients that support both care and self-expression.
Maed Beauty embraces the duality of beauty—the balance between care and self-expression. Our products reflect this harmony, providing luxurious care while empowering you to feel confident, cared for, and ready to embrace all aspects of your beauty.
"Maed’s three-step process harnesses high-performing ingredients to soften texture, brighten and tone the lips, and boost moisture levels, while prepping lips for flawless color application."
C MAGAZINE
“At the end of the day, care before color is a rule of thumb at Maed.”
ANGELENO
"Maed Beauty’s lip care system will replace your favorite lip balm"
BUSTLE
"As a red-lip girl myself, I have to say, I'm beyond impressed with Maed, and I'm sure you will be, too."
BYRDIE
"The Signature Lip Pigment, a longwear matte formula, honestly reignited my love for a red lip."
WELL + GOOD
"Maed Beauty gives my lips a three-step skincare routine- and they’ve never been softer "
MARIE CLAIRE
THE COLLECTION
Our elevated lip care and color collection bridges self-care with boundless self-expression.
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Clean
Vegan + Cruelty Free
Sustainably Conscious
Woman of Color Owned