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OUR STORY

More than a collection. More complex than color. Undefined, yet refined

Maed is a clean beauty brand with a mission to honor the health and function of lips while offering luxurious, high-performing products that bridge self-care and self-expression. Rooted in the belief that beauty rituals should affirm who you are, Maed empowers individuals to feel confident, nurtured, and fully seen with each application.

Denise Vasi

Our Founder

Denise Vasi

Beauty entrepreneur and founder of Maed Beauty, Denise Vasi has built a multifaceted career spanning modeling, acting, and influencing within the clean beauty and wellness space. Having collaborated with several global beauty brands, she has developed a reputation for predicting and shaping industry trends. Vasi has passionately championed clean beauty for nearly a decade, continuing to push the boundaries of modern skincare and wellness.

Maed Beauty Products

Our Values

Maed Beauty is rooted in the belief that self-care is a powerful bridge to boundless self-expression. Our brand was created to focus not just on the appearance of lips but on their health and function. Every product we craft reflects our commitment to luxurious care, ensuring that you feel confident, cared for, and seen.

"Maed’s three-step process harnesses high-performing ingredients to soften texture, brighten and tone the lips, and boost moisture levels, while prepping lips for flawless color application."

C MAGAZINE

 “At the end of the day, care before color is a rule of thumb at Maed.”

ANGELENO

"Maed Beauty’s lip care system will replace your favorite lip balm"

BUSTLE

"As a red-lip girl myself, I have to say, I'm beyond impressed with Maed, and I'm sure you will be, too."

BYRDIE

"The Signature Lip Pigment, a longwear matte formula, honestly reignited my love for a red lip."

WELL + GOOD

"Maed Beauty gives my lips a three-step skincare routine- and they’ve never been softer "

MARIE CLAIRE

THE COLLECTION

Our elevated lip care and color collection bridges self-care with boundless self-expression.