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THE COLLECTION
Our elevated lip care and color collection bridges self-care with boundless self-expression
NEW
Duet Lip Pencil
2 shades. 2 textures. 1 pencil.
A dual-ended lip pencil with complementary shades and textures that define, fill, and shape for endless expression.
Beauty made for all sides of you.
MAED is where self-care meets self-expression, empowering you to show up as every version of you.
Revive Lip Balm
Deep nourishment and long-lasting moisture in a cushiony balm that leaves lips smooth, soft, and naturally glossy. Wear it Day + Night or with buildable color.
The Lip Ritual
Three steps. One complete approach to lip care. Reveal exfoliates, Reset hydrates + Revive nourishes, preparing lips for whatever expression comes next.
Ritual Red
Amplify your lip ritual with our Signature Lip Pigment, Ritual Red, delivering bold, skincare-infused unapologetic color.
VIP MAED Beauties
Discover the transformative power of The Lip Ritual through the eyes of our community. Watch their experiences, hear their stories, and read their lips.
More Than a Collection. More Complex Than Color.
Undefined, yet refined.
Discover the story, values,
and vision behind MAED.
FOLLOW MAED
@maedbeauty
Clean
Vegan + Cruelty Free
Sustainably Conscious
Woman of Color Owned